Singer and songwriter Frank Ely lives up to his potential as one of the country’s promising new greats with the release and successful launch of his new single “Maisayaw”—out now via Evosound Philippines.
The Kundiman-inspired track finds Frank Ely expressing his romantic admiration from a distance, displaying earnestness and levity in the most beautifully understated way.
Certified heart-stopper
“The song is a serenade for someone whose heart you want to win, a poem for the person who made you feel something you’ve never felt with anyone else—the one you cannot bear to lose and could never forget if they were to leave,” shares the breakthrough solo act.
According to Frank Ely, he originally composed the song in 2023 for his now-girlfriend but wasn’t fully produced at the time because he didn’t want the logistical limitations to get in the way of its quality and potential. A year after that pivotal moment, Frank Ely got signed to a record label called Evosound Philippines and eventually got the opportunity to record the material in an actual studio.
“It was great working with my producer, Paulo Agudelo, who understood the assignment and brought my vision back to life,” Frank Ely explains. “What I like about Paulo’s treatment is how it sounded perfectly aligned with the sonic direction of my previous work, but redressed with a more sophisticated and refined approach.”
The talented singer performed his new single “Maisayaw” on stage during his Concert and Single Launch at 12 Monkeys Music Hall & Pub on October 17, 2024.
Technological first
Evosound Philippines has just released Frank Ely’s “Maisayaw” in a postcard format, having the same function as a vinyl single that can be spun in a regular record player or a turntable. Embossed with comparatively light plastic grooves, the post-card vinyl is the first of its kind to be released in the country.
“Evosound reached out to me to have my single pressed on a postcard vinyl,” Frank Ely reveals. “I thought it was cool to be the pioneering act to have my song pressed in a format that’s never been done, at least locally. It’s interesting how music packaging can change the course of the game and offer an exciting glimpse into the future of releases. The possibilities are just endless.”
Frank Ely’s “Maisayaw” is out now on all digital music platforms worldwide via Evosound Philippines.
