The SM Store in Makati recently launched its Shop in Shop concept at its men’s section, called as the first holistic boutique collective in the country. Shop in Shop gathered 15 menswear brands that cater to different aspects of men’s fashion, from clothes, shoes, bags, active wear, denim and even accessories all designed into an integrated spaced within the SM Men department. All brands are merchandised to mimic the exact look of their individual boutiques, offering the customer the feeling the he is hopping from one store to the other sans the long trip around the mall.
“With the new Shop in Shop concept, The SM Store Makati and SM Men offer consumers a one stop shop concept where it would make the shopping experience of customers easier by offering all product categories of the brand in just one area,” said SM Men Senior VP Jeffrey Lo, “thus giving the customers a shift from the usual department store setting that the Filipinos are accustomed to.”
Top celebrities and models like Daniel Matsunaga, Jon Hall, Brent Javier, DJ Sam YG, John James Uy, Callum David, Victor Basa, Sky Yang, including media guests were treated to a shopping spree from luxurious brands like Arrow, Columbia, Daniel Hechter, DC, Fox, Guess, IZOD, Levi’s, Nautica, Perry Ellis, Quicksilver, Skechers, The North Face, Under Armor and Van Heusen.
Visit the new Shop in Shop concept at the SM Men department of The SM Store Makati. For more information you may visit facebook.com/smmensfashion or @SM_Men on Twitter and Instagram.
Words and Photos By: Luke Jickain
