Finally, a Philippine icon on a Uniqlo T-shirt!
Available in all Uniqlo stores nationwide and selected Southeast Asian countries such as Thailand, Malaysia, and Indonesia, the specially-designed shirts are sure to delight customers of both brands. The brand is also collaborating with some of the ASEAN region’s iconic homegrown brands, as well as designers and music legends.
“In celebration of our third year in the Philippines, Uniqlo collaborated with San Miguel Pale Pilsen to give Filipinos a valued offering that is line with the goals of our companies. Uniqlo’s collaboration with San Miguel will not disappoint our fans. Our T-shirts will bring us closer to the hearts of many Filipinos,” proudly beamed Geraldine Sia, Fast Retailing Philippines Incorporated General Manager.
Let’s Drink to That
SMB Marketing Manager Menlou Bibonia revealed that the company’s employees, as well as SMB customers, expressed both excitement and amusement that they can finally see their favorite beer brand in Uniqlo’s shelves.
“Our collaboration with Uniqlo brings us excitement. San Miguel Pale Pilsen which is celebrating its 125th year is one of the world’s best beers – a real pride of the Philippines. Uniqlo, with its humble beginnings is now a global retail leader, which highly speaks of the hard work and passion for excellence of the Japanese. I think both companies share the same passion in giving our customers only the best. Also interestingly, San Miguel Brewerey, Inc. has a Japanese firm Kirin Holdings Company, Ltd. as business partner,” shared Bibonia.
Universal Appeal
Store sources said the t-shirts are selling very good since it started its debut in Uniqlo stalls on June 1. Comes available in white, black, and yellow, the shirts carry an image of the San Miguel Pale Pilsen bottle and the text, “The classic brew created for men who thirst for the distinctive taste of the world’s best” and will be in stalls until third quarter of 2016. It retails in the Philippines for P380 each.
Uniqlo is the leading apparel brand in the world that has always been true to its vision of making clothes that are made for all, going beyond age, gender, occupation, ethnicity and all other ways that define people. Its clothes are simple yet essential and universal that consumers can freely combine to create their own style.
The Uniqlo ASEAN T-shirt line supports Uniqlo’s Life Wear philosophy where simple every day wear has evolved into quality garments to benefit consumers in their daily lives. Visit www.uniqlo.com/ph for more information on Uniqlo ASEAN T-shirts.
